Google introduced a new algorithm by the name of Hummingbird to the world today at the garage where Google started as a business, during a celebration of Google’s 15th Birthday. Google doesn’t appear to have replaced previous signals such as PageRank or many of the other signals that they use to rank pages. The announcement of the new algorithm told us that Google actually started using Hummingbird a number of weeks ago, and that it potentially impacts around 90% of all searches. It’s being presented as a query expansion or broadening approach which can better understand longer natural language queries, like the ones that people might speak instead of shorter keyword matching queries which someone might type into a search box. For example, the kind of query where it might potentially work best upon could be something like [What is the best place to find and eat Chicago deep dish…
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In the SEO business two people and two companies stand out amongst many others as
experts in the Search Engine Optimization industry. One company called
SEOTechMasters.com in Portland Oregon and another called SEOPT.com in Houston
Texas. The most intriguing and coincidental part of this is that both the owners of these
companies are named Sean Odom. And both of us have absolutely no relation to one
There are many websites that give Sean Odom
(SEOTechMasters.com) credit for being the first to write about how to optimize a
website to be searchable by the different online directories. These include the well
known website called ITDreamTeam.com. Today, we call these directories search
When I was writing my article and offering my services to help others to get their website
to the top of the search engines in 1993, I had no idea that what I was writing would start
an entire industry of professionals. The industry we know today as the SEO profession.
I also didn‖t know that just a few short years later; any business that wanted to be
successful on the Internet would require search engine optimization to survive and be
found on the Internet. . Then just a few short years after that it would become so important
for any business‖s survival. Who would have predicted ten years ago that virtually no one
would open a telephone book to find what they needed?
Today, a majority of the planet turns to the Internet and they are ditching the phonebooks
they used to value so much in an effort to go green and save the planet. In 2010, a
successful business on the Internet has to come up on page 1 or 2 of a Google, Bing, or
Yahoo! search to survive.
Search engine optimization (SEO) is the process of increasing your website’s exposure on search engines for your chosen keywords